A new review for a not-so-new book

If you are an author I want to be sure you know about the usefulness of Google Alerts for tracking reviews, mentions of you, results of PR activities, or whatever it is you’re interested in following on the web. I won’t get into the hows of creating a Google Alert for oneself- Google it! – but suffice it to say it is very useful, particularly when trying to keep track of ones promotional efforts.

I have Google Alerts set up for me, the titles of my books, the titles of books my publishing company has published, and the authors who have published with my company. Come to think of it, it would behoove me to set up a Google Alert for my company, too. That’s only logical.

It’s because I have a Google Alert set up for my books that I recently came across a brand-new book review for Mishka: An Adoption Tale. Mishka came out in 2007 – not that long ago in people years, but ages ago in book years. Most of the reviews for that book came out in late 2007, early 2008. A couple of bloggers reviewed it last year, but that was it the result of a little blog-tour experiment by yours-truly. But this review, sitting smack-dab in the middle of a website devoted to International Adoption, was completely unsolicited and unexpected. The very best kind of review a book could get!